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<rss version="2.0"><channel><title>Zed Studio Insights</title><link>https://zedstudio.co.uk/insights/</link><description>Honest writing on the strategy, conversion and craft that makes digital marketing actually work.</description><language>en-gb</language>
<item><title>How much does a website cost in the UK?</title><link>https://zedstudio.co.uk/insights/how-much-does-a-website-cost-uk/</link><guid>https://zedstudio.co.uk/insights/how-much-does-a-website-cost-uk/</guid><description>Anywhere from a few hundred pounds to well over £100,000. Here’s what you actually get at each price, and how to work out what your business needs.</description><category>Websites</category></item>
<item><title>How to get your business recommended by ChatGPT</title><link>https://zedstudio.co.uk/insights/how-to-get-recommended-by-chatgpt/</link><guid>https://zedstudio.co.uk/insights/how-to-get-recommended-by-chatgpt/</guid><description>More buyers now ask AI tools who to call. Here’s how to become the business they recommend, in seven practical steps.</description><category>AI search</category></item>
<item><title>Why your website gets traffic but no enquiries</title><link>https://zedstudio.co.uk/insights/website-traffic-but-no-enquiries/</link><guid>https://zedstudio.co.uk/insights/website-traffic-but-no-enquiries/</guid><description>Most businesses don’t have a traffic problem. They have a clarity problem. Here’s how to find the leak, and fix it before you spend another pound on traffic.</description><category>Websites</category></item>
<item><title>How much does SEO cost in the UK?</title><link>https://zedstudio.co.uk/insights/how-much-does-seo-cost-uk/</link><guid>https://zedstudio.co.uk/insights/how-much-does-seo-cost-uk/</guid><description>Usually a few hundred to a few thousand pounds a month. Here’s what you get at each level, what changes the price, and the red flags to avoid.</description><category>SEO and AI search</category></item>
<item><title>Where to start with AI in a small business</title><link>https://zedstudio.co.uk/insights/where-to-start-with-ai-small-business/</link><guid>https://zedstudio.co.uk/insights/where-to-start-with-ai-small-business/</guid><description>Not with the tools. Start with the jobs that eat your team’s time every week, pick one, and prove it works before doing the next.</description><category>AI</category></item>
<item><title>Why you’re losing jobs you should have won</title><link>https://zedstudio.co.uk/insights/why-you-lose-jobs-you-should-have-won/</link><guid>https://zedstudio.co.uk/insights/why-you-lose-jobs-you-should-have-won/</guid><description>Usually not on price or quality. On speed and follow-up. Here’s how to find the leak and fix it.</description><category>Enquiries</category></item>
<item><title>WordPress, Shopify or Squarespace: which should you use?</title><link>https://zedstudio.co.uk/insights/wordpress-shopify-or-squarespace/</link><guid>https://zedstudio.co.uk/insights/wordpress-shopify-or-squarespace/</guid><description>It depends what your website needs to do, who will update it, and how it connects to the rest of your business. Here’s an honest comparison.</description><category>Websites</category></item>
<item><title>How to redesign your website without losing your Google rankings</title><link>https://zedstudio.co.uk/insights/redesign-website-without-losing-rankings/</link><guid>https://zedstudio.co.uk/insights/redesign-website-without-losing-rankings/</guid><description>A new website can improve your rankings, or wipe them out. Here’s the checklist we use so it’s always the first one.</description><category>Websites</category></item>
<item><title>What should go on your homepage?</title><link>https://zedstudio.co.uk/insights/what-should-go-on-your-homepage/</link><guid>https://zedstudio.co.uk/insights/what-should-go-on-your-homepage/</guid><description>Your homepage is your shop window, not a brochure. Here’s what to put on it, in what order, and what to cut.</description><category>Websites</category></item>
<item><title>How to choose an SEO agency</title><link>https://zedstudio.co.uk/insights/how-to-choose-an-seo-agency/</link><guid>https://zedstudio.co.uk/insights/how-to-choose-an-seo-agency/</guid><description>Eight questions to ask before you sign anything, and what good answers sound like.</description><category>SEO and AI search</category></item>
<item><title>Why you’re getting the wrong enquiries (and how to fix it)</title><link>https://zedstudio.co.uk/insights/why-youre-getting-the-wrong-enquiries/</link><guid>https://zedstudio.co.uk/insights/why-youre-getting-the-wrong-enquiries/</guid><description>Time-wasters, budgets that are too low, jobs you don’t do. Here’s how to attract the right enquiries instead.</description><category>Enquiries</category></item>
<item><title>Is SEO dead?</title><link>https://zedstudio.co.uk/insights/is-seo-dead/</link><guid>https://zedstudio.co.uk/insights/is-seo-dead/</guid><description>No. But the way people search is changing fast, and the businesses that adapt now will be the ones AI tools recommend.</description><category>SEO and AI search</category></item>
<item><title>The mistake that taught us how to build websites properly</title><link>https://zedstudio.co.uk/insights/the-mistake-that-taught-us-how-to-build-websites-properly/</link><guid>https://zedstudio.co.uk/insights/the-mistake-that-taught-us-how-to-build-websites-properly/</guid><description>A few years ago, we built a brand new website for a client and ended up learning a valuable lesson.</description><category>Strategy</category></item>
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